Episode 05: Visiting Woei

We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own...

In this episode I'm lost in Rotterdam on my way to Woei. Like everyone I talk to he's an interesting character as well. Not only by his gesture but mainly because he started with his passion for sneakers his originally titled sneaker store Woei ( woei-online.nl ) two years ago. I'm talking with Woei about Air, fishing, hiphop and much more, so stop reading and start hitting the play button