In 2012, smartphones and tablets out-shipped PCs by 2-to-1. People are using mobile devices more frequently to research professional services. Companies without a mobile experience drive 61% of their mobile traffic to their competitors.

However, people use different devices for different reasons. Simply porting an experience originally designed for a PC to a smartphone can make it more mobile-frenemy than mobile-friendly. According to Google, 57% of visitors won’t recommend a business with a poorly designed mobile experience. A device specific approach to content and functionality is critical to consider.

To help understand the positive economic impact of an effective mobile strategy, Vizibility has compiled 13 definitive metrics that are shaping mobile strategies of the world’s most successful companies. In this webinar, Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, joins Vizibility CEO James Alexander to discuss these findings and offer 5 immediately actionable tips you can use now as part of justifying, developing and executing your mobile strategy.

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