Nikki McGonigal is owner and operator of Nikki, In Stitches. Her business includes her Etsy shop selling her handmade crafts, a blog and an online course dedicated to teaching people the craft of, well, crafting.

Nikki fully believes that email is the best way to take advantage of people coming to your site and earn their business. She sees her email list as a community – people get to know her and she builds on that relationship.

Growing her subscriber list is important, which is why she has a light box sign up form on her site. In fact, her lightbox has brought in 1375% more signups than her sidebar form.

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*Source: Direct Marketing Association

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