Directed by Stuart Parr
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Stuart Parr directs the brand new TV campaign for NFU Mutual with Grey London. To celebrate the brand’s commitment to taking time with customers and their reputation for attention to detail, they fittingly called on Stuart's unique vision. Known for his strikingly detailed visual style and ability to turn ordinary materials into arresting graphic compositions, Stuart illustrates the powerful effect of viewing life from a closer perspective, employing strong, cinematic photography and sharp sound design.
The ever so crisp shots in 'Tea' focus on each step of the often rushed process in minute detail, showing that sometimes slowing things down can be a beautiful thing. From swirling tea leaves to a cloud-like splash of milk, Stuart breaks the familiar ritual of making a cup of tea down into a sequence of gloriously abstract images, turning the whole thing into a rather poetic affair.
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