I’m no stranger to long shoots. I dream big, and it can take many hours to turn those dreams into reality. For this shoot, I wanted to show Vans BMX shoes being constructed on an assembly line that reflects the shoe’s life — on a bike or on a board, these shoes are born to roll!

Once again, I have to give a shout-out to my amazing team: Bruce Wheeler, Jr. flew in from Boston, and Jeff Farsai came in from Cali to help out on this shoot. They’re extremely talented individuals, and as a team we can really produce some incredible results. After two back-to-back eighteen hour days, and a total of 36 hours of shooting, these dudes really earned their stripes on this project!

Created and Directed by Joe Morahan

Produced with Katherine Kennedy of Otherfilms

Edited by Erik Bandy at Otherfilms

Co-Creator and Prop Master by Bruce Wheeler Jr.

DP & Assistant Prop Master by Jeff Farsai

Music by Butch Clancy "Russian Lullaby"

More Info about the Vans Born to Roll Spot:

Main Post:

Gif Files:

The Vision:

Behind the Scenes:

Frame Grabs:

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