Swarm is an interactive installation, designed to promote Scad's Interactive Design program. Viewers engage with the display by swiping at the bees, who are always trying to form the Scad logo. Onlookers can also Tweet any message with the word "Scad" in it, and have their username and message appear on the screen in the form of a flower. Whenever anyone in the world Tweets about Scad, it will appear on the screen.

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