Conran were asked to add a dash of design to Britain’s favourite gin, Gordon’s.
In a nod to the British rhyme Ten Green Bottles, we created ten pattens that emphasised the craft of gin-making. The designs were inspired by Sir Terence Conran’s 1960s textile designs, and each cleverly incorporated a number 1-10.
The patterns were printed onto 7.5 miles of cotton fabric, and used to label a limited edition of one million bottles. Creating ten designs had practical off-trade benefits: shops gave Gordon’s greater shelf space to show off the range, and consumers rushed to collect all ten designs.
Additionally, a premium edition of 200 bottles in hand-stitched fabric wraps were sold exclusively in Selfridges. Each came with an A3 pattern print, and a swing-tag signed by Sir Terence Conran.
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