Wild Records is an LA indie music label comprised of young, Hispanic musicians, and run by Irishman, Reb Kennedy. Wild is an unconventional family, reminiscent of the early days of Sun Records, all of its musicians write and perform 50's Rock 'n' Roll. If Wild is going to continue to grow and reach broader audiences, its current business model will cease to work. Reb isn't familiar with modern industry tools such as; websites and social media, and he’s miles behind the times with things like iTunes. If he can’t figure out how to reconcile his limitations with what today’s audiences expect, Wild may not survive.

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