This is the video I created for my Typography II class. We were assigned with illustrating a quote (Creativity is Intelligence Having Fun" -Einstein) and had to utilize type as image to do so. The ultimate goal is to rebrand our new Graphic Design studio space at KCAI. I wanted my type as image to be more abstract, so I used an 'S' to create a visual texture. These textural elements within the design have connotations of architecture or science- this represents the 'intelligence' aspect of the quote. The organic form of the elements is a bit fun as well. The overall animation and movements of the typography is meant to be entertaining. I wanted the piece to have layers of 'intelligence' built in to an overall 'fun' atmosphere.
The song used is "I Feel It All" by Feist. I do not own this song or the lyrics. The video and it's elements are not intended for sale or to be used for monetary gain in any way.
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