Song: The Chemical Brothers - Midnight Madness
Shot over a single night around some of the less salubrious alleyways of Londons Soho, Midnight Madness follows a goblin-like homunculus as he emerges from a bin at midnight, cavorts around the alley and then leaps up the wall ascending to a rooftop. Further frolicking then brings him into the famous Astoria, where he performs briefly on stage before hitching a ride on a passing police car back to his bin.
There were four performers used for the promo. Three of them were human, each an expert at a particular skill parkour, popping/hip-hop and break dancing. Castings for the roles were held internationally in Paris as well as London. The most dangerous stunts – shinning up drainpipes, leaping from rooftop to window ledge, for example – were handed over to a digital double who’s movements were created and animated based on choreographed movement recordings of the parkour runner in the gymnasium.
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This video uses copyrighted material in a manner that does not require approval of the copyright holder. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use
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