60 second version of the MyForce spot. We really enjoyed working on the MyForce project not just because it's a great product, but also because it's app. So many products in the future are going to be app based, and selling one via direct response is a great idea that hasn't been done much...it was fun to get our first chance. MyForce is a huge innovation in personal security...putting a team of trained personal responders in your corner at the touch of a button. Armed with your precise GPS location, full personal information, and the ability to listen in live to your situation through your smartphone's speakerphone, MyForce makes sure you never walk alone.

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