Without question, Jack Daniel's is rock and roll. In this spot, we paint a portrait of the legendary whiskey using historical footage, dive bar graffiti, concert flyers, sheet music, ticket stubs and venue marquees.

For authenticity, the bottle was shot backstage at the historic Roseland Ballroom in NYC by legendary rock photographer Danny Clinch. A classic Bolex camera, along with black and white 16mm film give the bottle a gritty, timeless look.

Buried deep in the layers of this spot you'll find the likes of: Frank Sinatra, Joey Ramone, Freddie King, Bad Brains, The Damned, Sun Records, Subpop, Mudhoney, Ernest Tubb, The Meat Puppets and more.

Agency: Arnold Boston
Client: Jack Daniel's
Chief Creative Officer: Pete Favat
Executive Creative Director: Wade Devers
Global Marketing Director: Carmen D'Ascendis
Art Director: Travis Robertson
Copywriter: Todd Mitchell
Producer: William Near
Assistant Producer: Alex Saevitz
Business Affairs: Maria Rougvie
Marketing Producers: Paul Nelson, Shannon Coletti, and Nate Stewart
Production Company: Milkt Films
Director: Danny Clinch
Production Company Executive Producer: Lindha Narvaez
Cinematographer: Vance Burberry
Editorial Company: Lost Planet
Editor: Max Koepke
Colorist: Fergus McCall (The Mill)
Sound Designer: Max Koepke & Rex Recker
Music: Yellowbirds
Sound Engineer: Rex Recker (Audio Engine)
VFX: Tim Farrell (Black Hole)

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