We defy you not to reach for your running shoes and help kick Cancer’s butt after watching this powerful and inspiring spot created by Mother. Directed by Siri (Knucklehead) with grade and post from Finish, the film is a call to arms for people everywhere to get fit, have fun and help beat Cancer!

Agency: Mother London
Agency Producer: Ellie Gibb
Director: Siri Bunford
Production Company: Knucklehead
Producer: Matthew Brown
Post Production: Finish
Colour Grading: Paul Harrison
Flame: Jason Watts
3D: Alaric Holberton
Post Producer: Justine White
Editor: Adam Marshall @ The Whitehouse

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