Produced by Fish Media for Norsca Men. Directed by Simon Adams. We were searching all the video libraries for stock footage of extreme sports, but were struggling to find dynamic footage which fit within our budget. The director Simon Adam came up with the great idea to search vimeo to find POV footage which would be more dynamic and give us a broader selection.

When I was searching video libraries they would send me one 5 second clip at at time, where in vimeo people will upload their whole video, so many minutes of footage to select from.

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