As you know, in today’s B2B business world, online marketing and social media are imperative for your business, not only to grow, but to even survive.
So, what is a Chief Revenue Officer (CRO)? Before we look at his/her role, let’s look at the three areas of any business that meet their prospects and clients, and therefore have a chance at generating revenue.
Two obvious functions, that generate revenue, are sales and marketing. But the other function, that can generate revenue, is customer service. I believe all three of these functions should be under one person.
Each function should have its own manager, VP, etc. depending on the size of the company. But each of these functions should have responsibility for generating revenue.
And the person in charge of all of these functions should have spent a few years in each function to ensure complete understanding of each function.
Watch the video to see how the CRO should fit into your company.
This is the 40th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your B2B lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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