On the 26th February 2013, Route launched its data and research study to the market.
At the Curzon cinema in Mayfair, London, several speakers explained the significance of the launch of the data, for the out-of-home industry, and for the marketing community at large.
In this ten-minute podcast, Steve Hatch of media agency MEC explains what challenges face marketers- the 'unknown unknowns'- and how Route addresses these issues.
- Big data Big insight Big innovation
- Audience, Audience, Audience, Audience
- Revolution, not Evolution
© Route Research Limited 2013. 'Stoptober' images reproduced with permission.
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