Social app development challenges us how to code for users' personal world. Users are giving push-back to ill-fitted assumptions about their identity — including name, gender, sexual orientation, important relationships, and other attributes they value.

How can we balance users' realities with an app's business requirements?

Facebook, Google+, and others are grappling with these questions. Resilient approaches arise from an app's own foundation. Discover schemas' influence over codebase, UX, and development itself. Learn how we can use schemes to both inspire users and generate data we need as developers.

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