Levi’s wanted to re-energise the 501 business and re-establish the 501 as a culturally relevant jean. They wanted to break through the noise by highlighting the innovation in the product, with new colours being the centrepiece to their story.
6-sheets were used, however to add innovation we customised 8 bus shelters to showcase each colour of 501’s, with actual jeans hanging within the 6 sheet and a matched vinyl wrap to really bring the colour story to life.
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