President of Perimeter Brand Packaging, Steve Callahan speaks at the Packaging Design Conference 2012 on the topic of "Open Innovation...From Engagement to Commercialization." Discussing a three-phased approach, "Connecting, Customizing, and Delivering" to take consumer branded packaging from concept to reality and evaluating how CPG organizations and packaging suppliers can work together to bring commercial concepts to life and understanding the benefits of Open Innovation collaboration.

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