This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, integrate.wvu.edu

Presented by Patti Girardi- imc.wvu.edu/about/faculty/patricia_girardi

Sports marketers combine their love of athletics with their mastery of IMC. Even in today’s challenging job environment, marketers are needed to offset the escalating costs of athletes, coaches and facilities. Facilitated by a former Fox Cable Networks Vice President via Flash presentation technology, this session covers specific opportunities, trends and resumé essentials.

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