When China's national broadcaster CCTV wanted to redesign their cube logo they tasked Trollback + Co with the creation of six new IDs for their CCTV9 Documentary channel. To express the scope of programming, Trollback + Co created logo animations using six broad themes that reflect CCTV9's range in natural history, human endeavor, illumination, arts, progress, and infrastructure. From the humid serenity of a bamboo forest just after the rain to the brand new Rem Koolhaas designed CCTV headquarters in Beijing, each ID allows the new multi-faceted cube logo to define its material properties in compliment to its environment.

CCTV9 Documentary is a window into the universe, dealing with where we come from, how we got here, how we live, and where we are going. Trollback + Co was pleased to embrace the comprehensive spirit of the project alongside a global team from our client in China, our creative team in the USA, and sound design from Gavin Little at Echolab in Ireland.

All six IDs were created in Maya and C4D by the amazing animators at Trollback + Co.

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