Blurring the lines between digital and reality. For the launch of the new Hyundai Elantra models, Bossa teamed up with Innocean LA to create the Driveway Decision Maker experience. To help users choose the right Elantra for them, we created a journey where you can pick one of the new models and watch it drive to your house. By using projection mapping sequence, real-time 3D animations in Google Maps and Street View we let the users park the car in their driveway.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…