After 3 months of convincing our client to create the Middle East's first and biggest water balloon fight (long story), we had 6 weeks to make it happen. Preparation and promotion happened in parallel.

To promote the event, we created a two teams: the Blues and the Yellows. People can enlist in either team on a Facebook App and also download and spread propaganda to recruit more people to their teams.

In 4 weeks, the campaign launched the biggest water balloon fight in the Middle East.

33,000 spectators.
8,000 participants.

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