A short clip of Adam Morgan delivering his 'Overthrow: 10 Ways to Tell a Challenger Story' speech at The Cannes Lions Festival of Creativity 2012.
A decade into our work with the Challenger Project we are clear that there are many Challenger stories to tell and different brands tell them in different ways.
This speech explores these new ways to tell the Challenger story, and begs the question – ‘Which type are you?’
With implications for how and where you tell your brandstory and an expanded sense of the Challenger canvas, this speech helps us all to understand that Virgin isn’t the only Challenger model to follow.
Book Adam Morgan as a keynote speaker at your next event by contacting firstname.lastname@example.org
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