At ASAE & The Center for Association Leadership Annual Conference 2009 in Toronto, Ontario, Canada, Amanda Batson, Ph.D., and Chris Bucchere present "Business of Meetings: Implications and Strategies for Meetings of the Future."

Amanda identifies four factors that are changing the face of meetings: digital platforms, economic stressors, social responsibility and generational preferences. She explains strategies to create and sustain meetings, including expansion of virtual options and a cyclical model to strengthen pre and post meeting value.

Chris speaks to the role of social media before, during, and after events. He discusses a variety of virtual experiences that promote meetings, connect participants, and expand digital engagement. He explores other value added dimensions when event-centric social media are employed.