I was searching for good panels at SXSWi 10 and discovered that 1,118 of the 2,000 proposed panels have the word "social" in them. That was some heavily re-tweeted shit.

I couldn't fit into 140 characters why I think this means or matters or why so many people now care about the web as something that is social.

(My pact with my serotonin producers explains my optimism in the face of douchebaggery of those who cannot handle buying someone a beer or having a conversation yet panel and pummel the notion of collecting people like matchbox racers under the delusion of game-ing the un-gameable: true relevance and valuable human relationships).