Big Data, and its ability to transform business and society, has quickly emerged as one of the most important macro trends sweeping IT. But as technology professionals begin to fully understand how new storage and analytics innovations will enable them to extract maximum value from massive, rapidly growing data sets, we have only scratched the surface of what Big Data really can mean for the way that enterprises approach their businesses. The value of Big Data means much more than just a healthier bottom line for manufacturers, retailers, banks, research institutes and a wide range of other industries -- it holds the potential to usher in a new era of collaboration, discovery and achievement.

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