The Mayans predicted the world would end on the 21st December 2012. On the 'Eve of the Apocalypse' Discovery Channel run an 'End of the World Stunt' - Aiming at core loyal viewers we created bespoke channel bumpers, promotion and even a special continuity announcement for the midnight junction (on the off-chance we would all survive) we also placed tactical press on the day of transmission and even sent our 'survivor' out in Central London to spread the message.

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