Registration of the amazing keynote by sf author and design critic Bruce Sterling, "At the Dawn of the Augmented Reality Industry". He talks about its history, the cool side, the dark side and gives the industry some pointers to be successful.

Recorded at the Layar Launch Event on August 17th in Amsterdam where the Layar Reality Browser was launched for the world. See layar.com

Some quotes:

"Right now this is the peak of my interest"
"A techno visionary dream come true"
"People can actually, conceivably make some money off of this"
"Its not too geeky" " Its Artsy"
"Its Girls, Money and Fame!"
"Its happening" "I put on a tie"
"New names will not work"
"Its a tag'
"AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English"
"Do some high culture things"
"Criminals are going to come..."
"You are going to get the four horse men of the infopocalypse"
"You are going to get the fear about..."
"Don't be a dear in the head lights about it"
"You are going to need an industry journal"
"You are going to need an industry code of ethics"
"You are heading for the trough of disillusion""Its human nature"
"Be prepared to work for the other guy""Be prepared to hire the other guy"
"The majors will buy you out"
"Its gonna happen, get ready for it"
"Augments eat batteries like popcorn"
"Is there an Augmented Reality system for building Augmented Reality systems?"
"Do you have your own language?"
"You need to have a look"
"You are gonna be glamorous"
"pretty chique... you are video people"
"...hot dutch augmentation chicks"
"you are in for a wild ride"