Promo for the Missoula Downtown Association. "...The River City Roots Festival has quickly risen to the top of Montana's must-see-list. Recognized as the 2009 Montana Tourism Event of the Year, Roots Fest attracts more than 10,000 individuals to the heart of the community for a variety of fun activities. This two-day free festival features first-class art and entertainment for both residents and visitors. With quality live performances on a big stage on West Main Street, a juried art show, entertainment for children and families, and a 4-Mile run through the heart of Missoula, Roots Fest brings a weekend of family fun to the community." missouladowntown.com/

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