This is the wrap-up findings animation for a pan-Europe, Asia and LatAm campaign for ABB devised by MEC Switzerland, Bloomberg Businessweek and TVN.
Comprised of online call-to-action units, animated video pieces and press ads in four languages, and a bespoke online energy survey hosted on abb.com.
Conceptualised & devised by Bloomberg Businessweek, MEC Switzerland & TVN, designed and built by TVN, planned and bought by MEC and presented by Bloomberg Research Services, this was a highly successful campaign with incredible results: the survey gathered more than 130,000 unique responses, making it one of the world’s largest energy surveys to-date, and the videos were viewed more than 1,000,000 times on YouTube.
ABBs 2011/12 campaign is the perfect example of media owner, brand, media agency & TVN working closely from brief to execution to create this hugely successful campaign, which was shortlisted for ‘Best Contribution by a Media Owner’ for the M&M Awards 2012.
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