There is a very basic retail model which I have written about and endorse as it is relevant to any Retail business. The model explains how to make any store successful as also will help any Retailer to develop a strong competitive advantage in a sustainable manner.
This model has 4 elements and has been explained in my book "The INDIAN reTALEs". This is an integral part of all my Retail training and teaching programs as this is the foundation for anyone aspiring to understand Retail.
The basic retail model is really basic and once retailers get on to this self sustaining cycle, the store will attract customers and sustain and succeed as each of the elements would feed off the other and also contribute to and build the other elements.
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