Animator Matt Box has reinvented the Air Max 1, the first shoe of the Air Max family released in 1987. Taking two vintage Air Max 1 adverts to inspire the beginning and the end frames of his work, Matt has created a hand painted watercolour animation that demonstrates the development of the Air Max 1 from an 80s running shoe to a sneaker icon in modern culture. His work illustrates how the style of the shoe has remained the same since 1987, while everything in London has continued to change.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…