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In Seth Godin's post this morning, he talks about how improving the MPG of an SUV (from 10 to 13 MPG) is more effective than DOUBLING the MPG of a Prius (from 50 to 100 MPG). It's not that I doubted him, but I was curious about how the math would check out. So I ran the numbers.

(Note the talking pad!)

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  • michael k 3 months ago
    Hi I just wanted to say that this was a very reasonable way of promoting your project that I've never seen before but that surprisingly kept me watching through the "pitch." Thanks.
  • charliepark 2 months ago
    Thanks! I didn't want it to be overbearing, and I figured since it was after the meat of the explanation, people wouldn't mind. Thanks for the note on it!
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