For my class, Concepts in Motion, I was tasked with creating a 15 second network ID for the Independent Film Channel. We were required to research the network's brand, target market, and current programming, to create a network ID that spoke directly to its viewers.

In this 15 second spot, I wanted to showcase the network's quirkiness and humor whilst throwing in a healthy dose of the weird-factor. The lo-fi feel speaks to the indie-hipster-filmmaker-ethos that the network has so strongly established. The forced perspective, references filmmaking and re-enforces their slogan “Always On. Slightly Off.”

From the IFC website: "IFC creates and champions authentic, original content that is 'Always On. Slightly Off.' Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling.  Today, IFC continues to embrace content with an indie perspective."

Design, Animation, Direction, Sound Effects: John Hughes
Music: Oh Mom! (Elevator Mix) - EAT!
Software: AfterEffects, C4D, Illustrator

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