Let's face it: Some of the metrics that marketers are still relying on are outdated and meaningless. Here are the worst offenders.
No. 3 Impressions and CPMs
Impressions and the CPM standard for media buying are as old as digital advertising itself. Some marketers congratulate themselves for just delivering creative into a creative spot. But it's now clear that the real test of a campaign's success occurs after the impression has been served.
For the full article to go imediaconnection.com/content/33825.asp
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