Bodog is a brand under which numerous businesses have been and are marketed under license, including online gambling, a mixed-martial arts production, and a music label. The worldwide rights to the Bodog brand are held and licensed exclusively by the Antiguan licensing and venture capital enterprise BodogBrand.com.
Calvin Ayre, Bodog’s original founder, describes the BodogBrand.com licensing model as “not unlike the Virgin-branded venture capital organization founded by Richard Branson”. and that the Bodog licensing group does not operate online gaming sites. Rather, BodogBrand.com licenses the Bodog brand to “brand licensees” within each of the US, Europe, and more recently Asia, which in turn hold their own, independent gaming licenses.
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