Our Mission- Motivate every athlete in the world through digitally enhanced active experiences that are connected to the world’s largest active community.
We are Lit. For us, action is everything. Getting out there, getting in the zone and doing it. From athletics to adrenaline-fueled fun, pushing the limits and living life to the fullest is what matters most. Powered by passion, this nonstop pursuit of action goes far beyond simply sport or recreation: it is a lifestyle. A way of thinking. Action defines us. And yet, for the lifestyle athlete, the most inspiring experiences can be difficult to express. Personal progression can be hard to gauge. Until now.
Lit has developed technology that will redefine the action experience. Using next-level athletic tracking technology designed and optimized for action, Lit bridges the gap between what you do and how that info is shared. Our devices link real-time data from your active exploits through a mobile app and socializes them out to your whole community. Tracking dynamic data from airtime to G-forces to a whole range of more competitive metrics, Lit is unique. Rich, detailed visual displays share your data with the world, adding depth, analysis, and measurable meaning to the rad stuff you’re doing every day.
Check out the campaign at: nznlabs.com/indiegogo
Thank you to all the creatively amazing photographers and filmers who lent us their imagery:
Mike Blabac -blabacphoto.com
Pat Fenelon- vimeo.com/patfenelon
Hayley Gordon- leashless.tv
Kim Kirch- kimkirch.com
And Jon Sautter & Soi Media for their directive and editing talents:
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