Rupert Ray has delivered the worldwide animated branding for Toyota through WAM london for Saatchi & Saatchi. Based on the logo itself we have animated a 'spinning gyroscope' from the three separate ovals.
Did you know? "The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future." - now you do.
Our task was to bring dynamism and energy to the visual branding whilst reflecting quality of engineering and attention to detail. Check out the finished animation on any new Toyota ad.
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