I directed this video for Pepsi's zero calorie soda brand starring NASCAR driver Jeff Gordon, featuring him taking a hapless salesman on a hidden-camera prank test drive in a Chevy Camaro. We shot the spot over two days in Concord, North Carolina, just down the road from the Charlotte Motor Speedway. While I can't go into the specifics of what is "real" and what isn't, I can tell you that this was a ton of fun to make. Special thanks to the team at TBWA\Chiat\Day, Doobie White and the team at Therapy Post (youneedtherapy.tv) for their amazing post-production work, and as always to my DP Charles Papert for his technical wizardry.

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