Liverpool racing driver, James Cole, has announced that his debut season in the 2013 Dunlop MSA British Touring Car Championship (BTCC) will support the launch of a cool new road-safety brand called Drivecool.

Drivecool has been designed to celebrate and promote all the positives of the automobile whilst also highlighting the dangers and the responsibilities we all have when driving on the road.

The Drivecool launch will focus initially on promoting the benefits of 20mph speed limits in residential areas across the UK.

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