This TVC is part of campaign, designed to enforce a well-established pasta brand, the main objective was to position Fiorella as a practical solution for multitasking women.
In this version, it is the working woman, who has so many people depending on her, not only at work, but even at home, she has to be there for her husband, for her guests and her self, and the film propose Fiorella as the answer to that, elegantly and effectively. Fiorella is a simple and highly creative dish, one that this young woman can infuse her own sense of style and fashion, and really score with her friends. It is worth mentioning that
High-speed shots and tabletop beauty shots were all executed in our studios.
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