"My grandparents use Facebook" is not something we would have heard a couple of years ago. But today, it is more common than we may think. Though young adults are the heaviest users of social media, older adults aged 65+ are penetrating the digital and social sphere faster than we can imagine. In fact, they are the fastest growing demographic on Facebook.

Brands have no choice but to respond. Why is this happening, and what does this mean for us as innovators, strategists, and the culturally curious? This talk will help us understand the digital practices of older adults, and new opportunities it can create for the social and business models of our clients and brands.

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