Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors. This speech will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. This presentation is an evolution of Social Experience Design without Hype, with more insights gathered in the last year where I presented the same concept to companies and startups: slideshare.net/folletto/social-experience-design-without-hype The content of the presentation will be a first introduction of a method developed with Gianandrea Giacoma, psychologist, over 4+ years plus my professional experience ranging from consumer to enterprise products.

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