Call for fresh style
is the claim for the online campaign of Panasonics first smartphone ELUGA.
It combines modern design, state of the art technology and good usability, which is reflected by the look and feel of the webspecial. The keyfeature "waterproof" is represented by the omnipresent visual element of watersplashes. In the center there is a model surrounded by water that seems to bounce off.
Through a complex 120° Matrix Shooting with 80 cameras we realized frozen 3d scenes. Within these the user can navigate to explore the 6 highlight features of the product which are explained interactively. The whole website is optimized for mobile and tablet use.
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