Film director and College of Communication alumnus Robert Rodriguez gave advice and revealed a worldwide green screen film making challenge to students enrolled in The University of Texas at Austin Department of Radio-Television-Film at South by Southwest on March 15, 2013.

In an intimate discussion closed to the public with RTF faculty member Charles Ramirez Berg, Rodriguez said he wanted to share the contest with students from his alma mater first and gave solid direction on how to launch a career in film.

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