Global Lives is a nonprofit, volunteer-driven effort between filmmakers and translators to create and curate films that capture 24 continuous hours in the life of individuals from around the world, building a video library of those life experiences. Their goal is to cultivate the ethics of global citizenship and cross-cultural empathy for a global audience. Global Lives needed a foundational design system for the brand, including system architecture, interaction models, and visual design for a new website that would accurately communicate their purpose and intent.
Method created a playful mark and design system using multicolored lines to represent different regions and people across the globe. These lines are able to morph into any shape, highlighting adaptability to context. The result is a dynamic design system able to educate, inspire, and empower those who interact with the Global Lives brand.
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