Episode 08: True love for sneakers: Mokum Vinnie

We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own...

In this episode I'm talking to Vincent also known as Mokum Vinnie. I've met a lot of people who've a strong passion for sneakers but Vinnie hits the van. In this episode we talk about his 3 passions; Hip Hop, Ajax and the Air Max 1. Let's see how intense this passion goes and what kind of stories Vinnie has to share with us all...