With budget of only £4,000 we were tasked by the Danish Cancer association to create a campaign to highlight the danger of cervical cancer. With such a small budget we had to be very target in our approach.
Facebook was the obvious choice for reaching teenage girls. So our idea was to recruit a young celebrity popular with the target audience and have him interview a young woman living with cervical cancer, and host the interview live directly on Facebook allowing girls to tune in and ask questions of their own.
The result was amazing, we even featured as a segment in national TV reaching millions of viewers in prime time.
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