No-one knows where it began, but the tradition of christening boats by smashing champagne bottles against their hulls is pretty firmly established. But in Lernert & Sander's new film celebrating the launch of Knab, an innovative new bank promising to do things differently, the age-old opening ceremony gets a whole new perspective. Why smash the bottle against a boat when you can smash a whole boat into the bottle?
Taking inspiration from Knab's name, which is 'bank' reversed, Lernert & Sander bring their own brand of smooth imagery and smart humour to a simple yet unexpected idea, summing up Knab's philosophy in a single shot. The result is striking and surprisingly suspenseful, proving that it's always worth looking at things a bit differently.
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